It's all about putting in the effort to share the information and doing it consistently, regardless of how meagre the numbers might seem. Not everyone does tha

It's all about putting in the effort to share the information and doing it consistently, regardless of how meagre the numbers might seem. Not everyone does that, so anyone that does stands out. If you've been on HN for a while, you might also remember the guy doing the Japanese candy boxes. Years ago, SEO was easy and many of us built low-effort, recurring revenue as a result. But not all of us capitalised by building a personal brand around it. I can identify with Patrick's path: - build - wow, SEO is easy - this is amazing; money for almost zero effort! - get distracted, ignore declining revenue - site becomes mental baggage