There is no risk in terms of demand for the product at the target price, just like there isn't a risk for demand for cold-fusion or, as someone else here sugges

There is no risk in terms of demand for the product at the target price, just like there isn't a risk for demand for cold-fusion or, as someone else here suggested, a cure for cancer. It is true that the LOI serves a marketing purpose, which is why it was created.