This makes sense. What you get with most magazines/newspapers works as a bundling discount, basically. Let's say you buy an issue of the NYT. Are you actually

This makes sense. What you get with most magazines/newspapers works as a bundling discount, basically. Let's say you buy an issue of the NYT. Are you actually going to read every bit of it, or are you going to focus on the articles that particularly interest you, skim the headlines for sections that are less important, and so on? If you only have to pay for what you read, suddenly the paper is making a lot less money.