I think you may be mistaking the individual for the brand. I'd be willing to bet that the applied psychology and ability to retain attention across the world i

I think you may be mistaking the individual for the brand. I'd be willing to bet that the applied psychology and ability to retain attention across the world is more the work of her PR team than any individual intellectual skills she may (or may not) possess. Also, at the risk of sounding sexist, I'd be willing to bet that if Kim Kardashian wasn't a sex symbol (we remember how she initially got that attention, correct?) I imagine she'd get significantly less attention. That being said, I do agree she could have used her star power to improve science... yet I'd be curious how many followers she'd have now if she'd spent the last 5-10 years sending smart science tweets instead of sexy selfies.