I didn't look at the site but the idea does seem pretty cool (this coming from a guy with short hair and a no name shampoo bottle that last 4 months). Are they

I didn't look at the site but the idea does seem pretty cool (this coming from a guy with short hair and a no name shampoo bottle that last 4 months). Are they teaming up with hair salon's at all? Those are where customers that want to spend $30 on a bottle of shampoo are located. Partner with the salons and give them a cut. They could even provide a "training session" with stylists that can then work through the profile with their customer. The stylist becomes a brand ambassador.