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The reason the wind got taken out of my sails for creating my own apps is I worked for three small businesses in a row that had trouble getting enough marketing

The reason the wind got taken out of my sails for creating my own apps is I worked for three small businesses in a row that had trouble getting enough marketing and visibility for their apps/software to sell enough to stay in business, and I'm hesitant to take on the risk myself, even though I think I have better ideas than some of the projects I worked on. For the Apple store in particular I've seen it get so crowded without adequate app discovery mechanisms in place that it seems like without serious marketing money you're essentially rolling the dice on how successful your app is going to be. I don't really want to spend a bunch of my time on that, when I could spend it on other pursuits. But maybe this is a mistaken perception? Why do you think it's so simple to do? Just because you've found success or is your approach different than the norm somehow?

feelix 11y ago
Actually, probably not. Sometimes I still make an app that doesn't do too well. I guess this is the downside. To get started you have to be prepared to make several apps (maybe even up to 10) to be reasonably sure you'll start getting a good income. But when you do get one, it can generate revenue for a long time coming. I think with some good market research you could probably be more sure though. And also going into partnership with somebody lowers the risk as you can churn out more apps then share the profits when you do get a successful one. Personally I have not had much luck with the Apple app stores because of their crowded/discovery issues etc, but I also have not put much effort into them due to their horrible restrictions (the sandbox is a killer with the way they've implemented it, and a lot of my software needs admin privs to run)