Apple has always sold elitism. They'll frequently add bullet points to products for some superlative to facilitate this. It doesn't matter if users have to thro

Apple has always sold elitism. They'll frequently add bullet points to products for some superlative to facilitate this. It doesn't matter if users have to throw away their old accessories or they have to trim out useful features like mouse buttons or a headphone jack. Getting to put on the box "thinnest" or "lightest" or "first" is more valuable to Apple than product utility. It's a strategy that has served them very well. As long as a market exists that values snobbery and luxury signaling, they'll have non-zero sales.