Dating apps and sites are a tough business. As soon as you obtain a customer (which can be costly), your app will ensure that they don't come back if you are a

Dating apps and sites are a tough business. As soon as you obtain a customer (which can be costly), your app will ensure that they don't come back if you are at all successful (happy people in relationships don't pay for dating apps). This is why Tinder is such a different business model. It encourages short-term hookups where you will keep coming back for more.