This is classic trolling, plain and simple. The head of marketing thinks that using a competitor's product is "sad". In response, this article calls Apple:

This is classic trolling, plain and simple. The head of marketing thinks that using a competitor's product is "sad". In response, this article calls Apple: "Insensitive". Offensive. "Hypocritical". "Insulting". And worst of all, promoting inequality by building high quality, expensive products and forgetting the needs of the poor. It's an article designed to produce a response.