Yes, it was a misinformed statement on the part of Phil Schiller, but I find it annoying that the author cherry-picks one line from an hour long keynote to writ

Yes, it was a misinformed statement on the part of Phil Schiller, but I find it annoying that the author cherry-picks one line from an hour long keynote to write an overly dramatic holier-than-thou diatribe. If the author wants to make the case that Apple is elitist or out-of-touch, then he'll need to gather more evidence rather than rely on a few personal anecdotes and pretentious quips.