I really recommend reading the article. I was surprised how small the quantities in this segment of the market is. Given that they're selling 50-80k cars a year

I really recommend reading the article. I was surprised how small the quantities in this segment of the market is. Given that they're selling 50-80k cars a year at the moment, competing in a segment where the average car sells 45k units/year doesn't sound like a different game at all.