> but going after a company because you feel that they wronged you is as far from justice as revenge killing But out desire for revenge i.e. a negative consequ

> but going after a company because you feel that they wronged you is as far from justice as revenge killing But out desire for revenge i.e. a negative consequence to those who wronged you, is the fundamental source of our idea for justice, just formalised for a city life. The guarantee of negative consequence of equal proportion represents a game theoretically optimal approach to discouraging others from harming you. And if they kill one of yours, then to maintain said deterrence you have to kill one of theirs. As reflected by laws and customs for most of human societies throughout history.