When you love what you are doing and try to make it as good as you can, using the right tools in the right way is a major part of the experience. That's the po

When you love what you are doing and try to make it as good as you can, using the right tools in the right way is a major part of the experience. That's the point: "It's about giving people a great experience". You made a mistake right off the bat by setting up the argument that "it's all about selling stuff to consumers" instead of the one actually made in the article. You're disagreeing right past agreement.