Using other people's trademarks as keywords in Adwords bidding is not a trademark violation, it's standard practice. It's totally legit to use someone else's tr

Using other people's trademarks as keywords in Adwords bidding is not a trademark violation, it's standard practice. It's totally legit to use someone else's trademarks in advertising your product, as long as you are not claiming that you are selling under that trademark. Just think about the classic soda taste test ads - "Coke tastes better than Pepsi".