1) But don't they also have an advantage with economies of scale? Maybe anything below x million isn't worth it, but cost-wise they should definitely have an ad

1) But don't they also have an advantage with economies of scale? Maybe anything below x million isn't worth it, but cost-wise they should definitely have an advantage. And why not try them at least. 2) Right. Except ads definitely alienate users and detract from the experience. So the solution they've chosen isn't necessarily a decision conscious of this. None of the items in my list really detract from existing user experience. They're all extras. If Kanye decides to charge $100 because he can, that's on Kanye alienating his users, not twitter. Building capabilities and increasing capacity seems like a clear path of progress to me, except twitter has yet to step foot in that direction it seems. Tons of money is being made on twitter, except by twitter. Very strange. Of course, having tons of cash in the bank is the perfect excuse to not do anything. Waiting for an epiphany maybe... Everyone is waiting.