Except that there's some analogue of 'outrage fatigue' ('security fatigue'?). If the publicity is too successful in averting the problem, then there's a danger

Except that there's some analogue of 'outrage fatigue' ('security fatigue'?). If the publicity is too successful in averting the problem, then there's a danger that, rather than correctly deducing "the loud publicity worked", some will deduce "the loud publicity is unnecessary"—and so future warnings will be ignored under the impression that they are 'crying wolf'.