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And what they found was that a "reliable cookie" overstates user counts 2 to 4 times. That's right, if your analytics software uses cookies, it is possible that

And what they found was that a "reliable cookie" overstates user counts 2 to 4 times. That's right, if your analytics software uses cookies, it is possible that your unique visitor counts are 2 to 4 times too high. I wonder what their methods for determining this is. Do they mean that an average user clears their cookies 2 to 4 times within a typical reporting period (unlikely)? Do they mean that an average user uses 2 to 4 different browsers to access the same site (unlikely)? Or do they mean that the average user accesses the same websites from 2 to 4 different computers (more likely)? These kind of claims don't mean anything if you don't know how to interpret it. People know how to interpret unique visitors: it essentially means "unique browser sessions", and most people that are serious about analytics are aware of this. But don't start dividing the unique visitors by 2 to 4 yet, if you don't know what the resulting number exactly represents. (disclaimer: I'm a service provider in online ads and biased too)

FluidDjango 17y ago
Correct me as needed, but I took OP to regard "unique visitor" as meaning "unique visiting person" - and to be citing himself as overcounted when he visited a site variously via Safari, FF, Chrome, and iPhone - which certainly happens to me many days.
mbrubeck 17y ago
I'm not sure those averages are so unlikely. Sure, the "typical" (median, 75th percentile, whatever) user probably doesn't clear cookies or switch browsers that often. But it only takes a small number of users with unusual behavior to raise the average by a lot. If just 1% of users have cookies set to expire on exit, or use a "private browsing" mode, or whatever, and those users visit the site an average of 101 times per reporting period, then you have a 2x overcount already. 101 visits per month is probably high for most sites, but if you also have a significant minority of users who visit your site from two or more computers, that will raise the average too.

FluidDjango 17y ago

Correct me as needed, but I took OP to regard "unique visitor" as meaning "unique visiting person" - and to be citing himself as overcounted when he visited a site variously via Safari, FF, Chrome, and iPhone - which certainly happens to me many days.

mbrubeck 17y ago

I'm not sure those averages are so unlikely. Sure, the "typical" (median, 75th percentile, whatever) user probably doesn't clear cookies or switch browsers that often. But it only takes a small number of users with unusual behavior to raise the average by a lot. If just 1% of users have cookies set to expire on exit, or use a "private browsing" mode, or whatever, and those users visit the site an average of 101 times per reporting period, then you have a 2x overcount already. 101 visits per month is probably high for most sites, but if you also have a significant minority of users who visit your site from two or more computers, that will raise the average too.