The article alludes to it, but there's some pretty neat work at Riot Games around improving player behavior. Here's a pretty good video:http://gdcvault.com/play

The article alludes to it, but there's some pretty neat work at Riot Games around improving player behavior. Here's a pretty good video:http://gdcvault.com/play/1017940/The-Science-Behind-Shaping-Player http://gdcvault.com/play/1017940/The-Science-Behind-Shaping-.... It's half an hour long but has some fun results. When you have a player base as large as Riot does with League of Legends, some sorts of experiments become possible. Good fun.