There's a lot of advertisers who swear by it. Are you measuring success purely based on last click ROI? Typically social networks don't do that well from a las

There's a lot of advertisers who swear by it. Are you measuring success purely based on last click ROI? Typically social networks don't do that well from a last click standpoint, so you need to look at them through a few different attribution models and path reports (such as those found in GA's attribution tools) to see what's really happening.