If Apple doesn't want to ditch the App Store model they could instead offer an iTunes Store widget/checkout system for developers to embed into their sites. Cli

If Apple doesn't want to ditch the App Store model they could instead offer an iTunes Store widget/checkout system for developers to embed into their sites. Click Buy on the site, authenticate on iTunes, and the iPhone gets a Push to automatically install the app over 3G/Wifi. I'm surprised they haven't done it yet.