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It wasn't a secret, it was fully announced it just didn't have a media blitz associated with it. For example, it was reported on in the Washington Post[1]. 1:
by bjterry 11y ago
It wasn't a secret, it was fully announced it just didn't have a media blitz associated with it. For example, it was reported on in the Washington Post[1].
1: https://www.washingtonpost.com/news/morning-mix/wp/2015/04/21/kraft-mac-cheese-just-got-duller-you-can-thank-or-blame-the-food-babe/ https://www.washingtonpost.com/news/morning-mix/wp/2015/04/2...
- JoeAltmaier 11y agoThat agrees with the OP. Still, its not 'fully announced' if they don't have a 'media blitz' - its called a soft launch. In the end almost nobody remembered it was going to happen; almost nobody noticed.
- EGreg 11y agoThat raises questions about how much a company would have to do to qualify as a media blitz.
- cdash 11y agoIt was semi announced that they planned on changing the recipe but at the time of the announcement that had not happened yet. It did no roll out until December and they did not announce that. Of course from the articled submitted they said people were already saying that could taste the difference before the change was ever made.