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I think this story is actually a pretty incredible one. Just logistically it's a very interesting story that they were able to keep their collective corporate m

I think this story is actually a pretty incredible one. Just logistically it's a very interesting story that they were able to keep their collective corporate mouth shut--and even though it seems they're gearing up to milk the marketing effort now, that they did this without immediate payout in terms of brand marketing is surprising. And it's not like we're talking about a processed food brand with a million variants on the shelf either--we're talking an iconic, one-note Kraft dinner. I'd inquire about the taste, if it's any different, etc, but I haven't had Kraft in, uh, a long ass time.

bjterry 11y ago
It wasn't a secret, it was fully announced it just didn't have a media blitz associated with it. For example, it was reported on in the Washington Post[1]. 1: https://www.washingtonpost.com/news/morning-mix/wp/2015/04/21/kraft-mac-cheese-just-got-duller-you-can-thank-or-blame-the-food-babe/ https://www.washingtonpost.com/news/morning-mix/wp/2015/04/2...
- JoeAltmaier 11y ago
  That agrees with the OP. Still, its not 'fully announced' if they don't have a 'media blitz' - its called a soft launch. In the end almost nobody remembered it was going to happen; almost nobody noticed.
  - EGreg 11y ago
    That raises questions about how much a company would have to do to qualify as a media blitz.
- cdash 11y ago
  It was semi announced that they planned on changing the recipe but at the time of the announcement that had not happened yet. It did no roll out until December and they did not announce that. Of course from the articled submitted they said people were already saying that could taste the difference before the change was ever made.
empath75 11y ago
It tastes of butter, salt, and poverty, same as always.
- JustSomeNobody 11y ago
  Is it hard to breathe when it rains?
- salgernon 11y ago
  In the 80s, we always referred to it as "reganomics" as in "oh no, not reganomics for dinner again!" I seem to recall a massive cheese redistribution campaign back then. And ketchup being declared a vegetable for purposes of school lunches.
- nyangosling 11y ago
  Good, that's the way I like it.

bjterry 11y ago

It wasn't a secret, it was fully announced it just didn't have a media blitz associated with it. For example, it was reported on in the Washington Post[1]. 1: https://www.washingtonpost.com/news/morning-mix/wp/2015/04/21/kraft-mac-cheese-just-got-duller-you-can-thank-or-blame-the-food-babe/ https://www.washingtonpost.com/news/morning-mix/wp/2015/04/2...

JoeAltmaier 11y ago
That agrees with the OP. Still, its not 'fully announced' if they don't have a 'media blitz' - its called a soft launch. In the end almost nobody remembered it was going to happen; almost nobody noticed.
- EGreg 11y ago
  That raises questions about how much a company would have to do to qualify as a media blitz.
cdash 11y ago
It was semi announced that they planned on changing the recipe but at the time of the announcement that had not happened yet. It did no roll out until December and they did not announce that. Of course from the articled submitted they said people were already saying that could taste the difference before the change was ever made.

empath75 11y ago

It tastes of butter, salt, and poverty, same as always.

JustSomeNobody 11y ago
Is it hard to breathe when it rains?
salgernon 11y ago
In the 80s, we always referred to it as "reganomics" as in "oh no, not reganomics for dinner again!" I seem to recall a massive cheese redistribution campaign back then. And ketchup being declared a vegetable for purposes of school lunches.
nyangosling 11y ago
Good, that's the way I like it.