Here in Australia the TV networks made their alliances a few years back - Channel 9 with Microsoft (ninemsn.com.au) and Channel 7 with Yahoo (yahoo7.com.au). I

Here in Australia the TV networks made their alliances a few years back - Channel 9 with Microsoft (ninemsn.com.au) and Channel 7 with Yahoo (yahoo7.com.au). In the case of the latter, all tv programs have their pages, back episodes etc (where applicable) through Yahoo, which would drive traffic.