In all seriousness, the UK media have been reporting for years about a lack of young people being interested in science based degrees and this is an opportunity

In all seriousness, the UK media have been reporting for years about a lack of young people being interested in science based degrees and this is an opportunity to get not only children but people of all ages interested in what this boat actually does. They should take the opportunity and run with it. Paint a face on it like HN user masklinn suggests, market it and sell it. Get it a guest spot in the Elias children's series (about a coastal lifeboat). Make the world a slightly happier, funnier place.