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Terrific premise; I hope you succeed. But advice: 1. "boom" is not the right name. Explosions. Annoying/scary sonic boom. These are not the associations you're

Terrific premise; I hope you succeed. But advice: 1. "boom" is not the right name. Explosions. Annoying/scary sonic boom. These are not the associations you're looking for. Try "glide," "zip"—something along those lines. 2. In your very first team picture I see a grumpy-looking fellow with hands in pockets. A few images on he's still there, now joined by another grump with crossed arms. These people look disengaged and/or disgruntled. Call me shallow, but it just doesn't look right for a team supposedly revolutionizing aviation. Ask your team to look engaged when taking PR photos. Or if there's a deeper attitude/team dynamics issue there, man fix it now. I don't want my life "booming" into oblivion because some guy was fed up.

wallacoloo 11y ago
> "boom" is not the right name. Explosions. Annoying/scary sonic boom. These are not the associations you're looking for. Try "glide," "zip"—something along those lines. I'd have to disagree. The way I associate these words causes me to think of something "revolutionary" when I hear "boom". i.e., it's shaking up the market. Contrary to that, "glide" and "zip" (I know these are just examples) sound more soothing and definitely not attention-grabbing. If the aim of the company were to provide luxurious flight, then maybe that would be fitting. But as I see it, the company really does mean to shake things up, in which case their name is already fitting. Obviously, everyone has their own opinions, but I thought sharing an opposing perspective would be useful in showing that it's definitely not a one-sided topic.
blairanderson 11y ago
Please do not tell people what to do. Its a waste of bandwidth. Thank you.
- jessaustin 11y ago
  Upvoted for irony.
SeeDave 11y ago
>2. In your very first team picture I see a grumpy-looking fellow with hands in pockets. A few images on he's still there, now joined by another grump with crossed arms. These people look disengaged and/or disgruntled. Call me shallow, but it just doesn't look right for a team supposedly revolutionizing aviation. Ask your team to look engaged when taking PR photos. Or if there's a deeper attitude/team dynamics issue there, man fix it now. I don't want my life "booming" into oblivion because some guy was fed up. I too have found that grumpiness and negativity are so toxic, counterproductive, and worse than useless that they are up there in terms of dealbreakers.

wallacoloo 11y ago

> "boom" is not the right name. Explosions. Annoying/scary sonic boom. These are not the associations you're looking for. Try "glide," "zip"—something along those lines. I'd have to disagree. The way I associate these words causes me to think of something "revolutionary" when I hear "boom". i.e., it's shaking up the market. Contrary to that, "glide" and "zip" (I know these are just examples) sound more soothing and definitely not attention-grabbing. If the aim of the company were to provide luxurious flight, then maybe that would be fitting. But as I see it, the company really does mean to shake things up, in which case their name is already fitting. Obviously, everyone has their own opinions, but I thought sharing an opposing perspective would be useful in showing that it's definitely not a one-sided topic.

blairanderson 11y ago

Please do not tell people what to do. Its a waste of bandwidth. Thank you.

jessaustin 11y ago
Upvoted for irony.

SeeDave 11y ago

>2. In your very first team picture I see a grumpy-looking fellow with hands in pockets. A few images on he's still there, now joined by another grump with crossed arms. These people look disengaged and/or disgruntled. Call me shallow, but it just doesn't look right for a team supposedly revolutionizing aviation. Ask your team to look engaged when taking PR photos. Or if there's a deeper attitude/team dynamics issue there, man fix it now. I don't want my life "booming" into oblivion because some guy was fed up. I too have found that grumpiness and negativity are so toxic, counterproductive, and worse than useless that they are up there in terms of dealbreakers.