I don't know if "shallow thinkers" or "morons" are appropriate terms to define the people that jessaustin is referring to. But I think it is entirely possible

I don't know if "shallow thinkers" or "morons" are appropriate terms to define the people that jessaustin is referring to. But I think it is entirely possible that many people simply think differently than we do, and you need to communicate with them differently as well. Basically, the audience you and I usually interact with, e.g. here on HN, and probably at work, assuming you're in tech also, is comprised largely of logical thinkers. We don't have a lot of experience dealing with people who have more emotional thinking characteristics, so we assume that using an entirely logical argument is the only correct way to change people's minds. I can't find numbers, and I don't know how much, or if, this has been studied, but I think a large portion of the population thinks more emotionally than we would expect them to. I don't necessarily think that's a negative thing, as emotional thinking helps, e.g. bind us together in cohesive communities even though the individuals in that community might be very different from each other on a personal level, because even though they're different people, they feel an emotional attachment to the same community.