I thought Apple wasn't quite for "average consumers" though. Again, I used to bring Apple as an example of good, minimum-BS, no exaggerations, well though out

I thought Apple wasn't quite for "average consumers" though. Again, I used to bring Apple as an example of good, minimum-BS, no exaggerations, well though out marketing. "Your iPhone is beautiful. Give it a complement." Nice, to the point, with a neat pun (complement, as in accessories). The phrase about the camera is awful. I don't know why I'm getting downvoted so much.