3 ms·
> The only camera you’ll ever need. Apple, you are usually good at slogans and titles, but this one... At least three flops in one sentence: "The only camera"
by mojuba 11y ago
> The only camera you’ll ever need.
Apple, you are usually good at slogans and titles, but this one... At least three flops in one sentence:
"The only camera" - so no more Canons, Nikons and Leikas?
"...you'll ever" - so there will be no more innovation ever, even from you, Apple?
"...need" - so you are confident everyone needs a camera?
- mlex 11y agoSince you seem to love nitpicking so much, it's a Leica.
- mojuba 11y agoDon't know, it used to be difficult to nitpick on Apple's marketing materials. They were always pretty good at that.
- sotojuan 11y agoThe average consumer doesn't need a Canon, Nikon, or Leica (definitely not a Leica!) for everyday photography. The iPhone is "good enough". Of course, it's a middle/upper middle class tradition to get your teen a DSLR but as we all know the end up using the iPhone more.
- mojuba 11y agoI thought Apple wasn't quite for "average consumers" though. Again, I used to bring Apple as an example of good, minimum-BS, no exaggerations, well though out marketing. "Your iPhone is beautiful. Give it a complement." Nice, to the point, with a neat pun (complement, as in accessories). The phrase about the camera is awful. I don't know why I'm getting downvoted so much.
- wiml 11y ago"Good enough for the average consumer" isn't usually Apple's marketing message, either.
- kristianc 11y agohttp://blog.flickr.net/en/2015/12/18/top-cameras-and-brands-on-flickr-in-2015/ http://blog.flickr.net/en/2015/12/18/top-cameras-and-brands-...