I had a similar reaction. I like the joke the site is making, it's well done. I had a good laugh the first time I saw it, and I've shared it with friends. Jokes

I had a similar reaction. I like the joke the site is making, it's well done. I had a good laugh the first time I saw it, and I've shared it with friends. Jokes are often huge exaggerations though. QR Codes definitely have valid use cases, and I'm wondering if they aren't also somewhat 'ahead of their time'. They are useful ways to transfer contexts in the physical world. VR, and especially AR (Augmented Reality), is about combining the physical world with the digital one. I'm imagining a future where not very many people "see" QR codes, but rather have AR devices like we have cellphones now, and they simply see the relevant content in place over the QR code or similar. I think of use cases like glancing down the street at a bus stop, seeing live updates of a NCAA bracket on a poster on the wall, those sorts of things. I think a lot of the problem with QR codes is simply the friction of using them. I could see them used much more if you could simply open a website by literally pointing a phone at them (e.g. without any setup, opening apps). When we have persistent AR at all times, the friction could be non-existent, you already see the information in place. There's also the possibility that location and motion tracking are good enough that they can always be virtual, but I feel like the real world reference and 'binding' cues are important. We'll see how things unfold.