6 ms·

"Bad" names can attract lots of attention. Perhaps they're more interested in turning heads than setting up the best possible brand connotations.

by NickM 11y ago

AdamFernandez 11y ago
The best possible brand connotations are an interesting way of putting it. When you are trying to get a company off the ground (figuratively) that is experimental in nature and will require a lot of capital investment, why hinder yourself with this 'bad' name right out of the gate? There are any number of edgy names they could have picked that people didn't associate with the last thing you want to have happen on an airplane. It is just unnecessary, and not well thought out. Even if the intent was to get attention, I wonder how many people at Boom talked to the founders and said: "Are we sure about 'Boom'?"
- ElijahLynn 11y ago
  I didn't associate it with anything negative the first time when I saw the headline. Didn't even think about it being a bad name till I read the comment. Not sure as many people will think it is negative as you think.
  - kbenson 11y ago
    Well, what they think when they first see it, and what they think after it's made the rounds of the late shows (Kimmel, Colbert, Fallon, etc) might be entirely different. This is low hanging fruit.
  - cpeterso 11y ago
    What are some positive associations with booms?
deleted 11y ago
[deleted]
mmcclure 11y ago
Case in point: Soylent
- unclebucknasty 11y ago
  I still don't get that name choice. I'm guessing it's tongue-in-cheek, but in the back of my mind I still can't help wonder whether it'll turn out to be some sick prank. Then, it's like "well, it was right there on the label". I know the chances of that are next to nil, but why even put that image in potential customer's heads?
dave2000 11y ago
Brands? Who cares? Are they the cheapest, fastest etc? I don't care which characters constitute their name, nor which bitmap they've chosen for their current logo.
- eric001 11y ago
  You don't have to care about it, it was just pointed out for you a possible reason for the name. You can go on and care about the price, speed, etc now.

"Bad" names can attract lots of attention. Perhaps they're more interested in turning heads than setting up the best possible brand connotations.

by NickM 11y ago

"Bad" names can attract lots of attention. Perhaps they're more interested in turning heads than setting up the best possible brand connotations.

AdamFernandez 11y ago

The best possible brand connotations are an interesting way of putting it. When you are trying to get a company off the ground (figuratively) that is experimental in nature and will require a lot of capital investment, why hinder yourself with this 'bad' name right out of the gate? There are any number of edgy names they could have picked that people didn't associate with the last thing you want to have happen on an airplane. It is just unnecessary, and not well thought out. Even if the intent was to get attention, I wonder how many people at Boom talked to the founders and said: "Are we sure about 'Boom'?"

ElijahLynn 11y ago
I didn't associate it with anything negative the first time when I saw the headline. Didn't even think about it being a bad name till I read the comment. Not sure as many people will think it is negative as you think.
- kbenson 11y ago
  Well, what they think when they first see it, and what they think after it's made the rounds of the late shows (Kimmel, Colbert, Fallon, etc) might be entirely different. This is low hanging fruit.
- cpeterso 11y ago
  What are some positive associations with booms?

deleted 11y ago

[deleted]

mmcclure 11y ago

Case in point: Soylent

unclebucknasty 11y ago
I still don't get that name choice. I'm guessing it's tongue-in-cheek, but in the back of my mind I still can't help wonder whether it'll turn out to be some sick prank. Then, it's like "well, it was right there on the label". I know the chances of that are next to nil, but why even put that image in potential customer's heads?

dave2000 11y ago

Brands? Who cares? Are they the cheapest, fastest etc? I don't care which characters constitute their name, nor which bitmap they've chosen for their current logo.

eric001 11y ago
You don't have to care about it, it was just pointed out for you a possible reason for the name. You can go on and care about the price, speed, etc now.