> the point of a $35,000 car that can net $7,500 in federal tax breaks and even more in state tax breaks is that it appeals to people who are in the market segm

> the point of a $35,000 car that can net $7,500 in federal tax breaks and even more in state tax breaks is that it appeals to people who are in the market segment for, say, a Nissan Leaf or a Toyota Prius. The car is coming out 2017 in California, and will be rolled out for the next 2-3 years afterwards nationwide. For people who live in say Virginia, that means you might wait till 2019 to get the car. I'm not sure what audience of people exists that (a) can only afford a Leaf/Prius and (b) are willing to wait perhaps 3-4 years to have a car. If this audience exists, Tesla absolutely should give them affordances because they are die-hard, potential evangelists who have never owned a Tesla before. However, I wouldn't count on their numbers being that big.