At those prices they never stood a chance of becoming anything more than a niche item — and this was very clear to those who formulated the pricing strategy. Th

At those prices they never stood a chance of becoming anything more than a niche item — and this was very clear to those who formulated the pricing strategy. They did expect a higher success rate in Universities and higher education generally, and the consequent students-choosing-to-work-on-the-platform-they-learnt-on but new graduates had almost no say in such choices “back then” and there was never much take up in the educational sector to begin with.