I never said it was easy. That and most businesses don't create new technology. There are industries out there that could use tech that already exists but eithe

I never said it was easy. That and most businesses don't create new technology. There are industries out there that could use tech that already exists but either they don't know about it, it hasn't been shaped to their needs or both. There is also the possibility the market leader is offering a crap solution (I've seen this a few times in the healthcare space).