They don't need to drop what they are doing and go online and find the podcast. But they might do it later when they are home. The point is to spread awareness

They don't need to drop what they are doing and go online and find the podcast. But they might do it later when they are home. The point is to spread awareness of it. Especially NPR's app, the listeners of NPR are the primary market for it, and now they can't advertise it to them. The app will probably die without the ability to get listeners to use it. How many people just scroll for random apps in the app store and happen to stumble upon it? Instead of searching for it because they heard about it.