I feel like in our present age SEO is vastly overstated. Google at one point gave you a lot indicators to which pages people were landing on and why. Now all t

I feel like in our present age SEO is vastly overstated. Google at one point gave you a lot indicators to which pages people were landing on and why. Now all that information isn't shared with site operators, so it's impossible to qualify statements like "internal searchable interface lead to more Google search traffic". Maybe it was true previously, maybe it was true even last month, but is it still true with the latest Google update---no one can measure.