> AMP allows you to tell your product manager: "Sorry! Not supported." I like this reason. It's both a good reason for AMP to exist (albeit to solve a sad prob

> AMP allows you to tell your product manager: "Sorry! Not supported." I like this reason. It's both a good reason for AMP to exist (albeit to solve a sad problem, with the product managers), as well as to justify not using it myself :-) > Of course, with enough responses like this, a decision eventually comes down to not use AMP. Perhaps. But having an external set of guidelines that relate to an all-or-nothing benefit (inclusion in Google's AMP program) seems helpful to me (from the eye of a developer who cares about bloat). A small team of good developers could also formulate their own set of guidelines in order to avoid bloat and achieve fast loading. But those guidelines will have to be guarded by the developers against "political" forces, and there's a distinct possibility that more and more compromises will be made. Exclusion from the AMP program provides a line in the sand, so to say.