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Consumption of TV has moved almost entirely to platforms that can track that data themselves (for example through a set top box or directly on the web), without
by ianlevesque 11y ago
Consumption of TV has moved almost entirely to platforms that can track that data themselves (for example through a set top box or directly on the web), without requiring someone to have a smartphone turned on, running spyware, in the room.
- mikeash 11y agoI think this data is still useful because there isn't a one-to-one correspondence between those devices and the viewers. A box might be left on with nobody around, or it might be the center of a viewing party with twenty people. They also want to know who is watching, since demographics count for a lot.
- JoshTriplett 11y agoAnd the people using such invasive apps aren't the people running those boxes, either, so they don't have access to the data.