Not exactly, both because your expectation of $10 per month for your web 2.0 serfdom isn't the community norm (thank god) and because these community norms are

Not exactly, both because your expectation of $10 per month for your web 2.0 serfdom isn't the community norm (thank god) and because these community norms are enforced through the court of public opinion, not small claims court. And you do seem like you're confusing my 'this is how it is' statement with a 'this is how it should be' statement, and getting quite angry about the latter. I actually agree with you completely - users of a free service shouldn't have any cause to complain about what's in the TOS. But that isn't the way things actually work. Instead, if your company does something that users don't like - whether they've consented to it in your terms of service or not - the users will react by creating a big public relations nightmare for you, which will ultimately damage the value of your company. There's not much benefit in being on solid legal ground if the public destroys your reputation.