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It amazes me that television viewing data is still valuable to someone in 2016.
by ianlevesque 11y ago
It amazes me that television viewing data is still valuable to someone in 2016.
- mhurron 11y agoYou think people, or enough people, don't watch TV any more?
- ianlevesque 11y agoConsumption of TV has moved almost entirely to platforms that can track that data themselves (for example through a set top box or directly on the web), without requiring someone to have a smartphone turned on, running spyware, in the room.
- mikeash 11y agoI think this data is still useful because there isn't a one-to-one correspondence between those devices and the viewers. A box might be left on with nobody around, or it might be the center of a viewing party with twenty people. They also want to know who is watching, since demographics count for a lot.
- JoshTriplett 11y agoAnd the people using such invasive apps aren't the people running those boxes, either, so they don't have access to the data.
- hellbanner 11y agoMicrosoft filed for a patent to detect number of people watching video on a console: http://www.wired.co.uk/news/archive/2012-11/07/microsoft-patent-snooping http://www.wired.co.uk/news/archive/2012-11/07/microsoft-pat...