4 ms·
I don't see what the problem is: if the advertisers only pay the site owners based on actual click-throughs (rather than impression), what's the problem?
by Grishnakh 11y ago
I don't see what the problem is: if the advertisers only pay the site owners based on actual click-throughs (rather than impression), what's the problem?
- kazagistar 11y agoI think the problem is that for most ads, impressions are the bulk of your value. For example, a company might advertise so that when you do actually need their service, they come to mind first.
- Grishnakh 11y agoFor ads on TV, billboards, etc., that's true. For web ads, I thought that most places had given up on charging by impression, and only charged by click-through.