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Before Netflix, did you sit and watch every commercial intently, never breaking concentration? I don't pay for Hulu without ads and I turn down the sound and go
by fucking_tragedy 11y ago
Before Netflix, did you sit and watch every commercial intently, never breaking concentration? I don't pay for Hulu without ads and I turn down the sound and go about my business while they play.
While driving do you pay attention to each billboard or ignore them?
Do you switch radio stations when commercials begin and the content you wanted to hear is over?
My response is that it has always been my right to decide what I see and pay attention to. Adblockers are the extension and automation of my will.
I shed no tears if you don't get a +1 in impressions according to the metrics your advertising network keeps, because if they took the time to gather the same statistics for other advertisements I encounter in my life, they'd get the same result.
That lack of impressions implies something important: your mode of advertising/revenue generation is shit and it should be changed. Luckily, it seems enough people think the same way that it can't be ignored.
Advertising is ugly, it is an unwanted distraction and it is often visual pollution. Take a drive through districts that ban billboard advertising. The obstruction of natural beauty and assault on the senses becomes offensive on your return to areas that have no such restrictions.
Computers make it easier to track who views ads, something that's hard to track in real life. Computers also make it easier to automatically apply that mental adblock, something that's also hard to do in real life.