I've often wondered if an ad blocker more like an anti-virus heuristic system could be created. It would look for suspicious looking JS and block it, as well as

I've often wondered if an ad blocker more like an anti-virus heuristic system could be created. It would look for suspicious looking JS and block it, as well as ban any code which auto-plays video or fullscreens. Add some machine learning algos with image recognition and the user's ability to mark "Don't display stuff like this again" and there would be a very good compromise between viewing ads and keeping a device secure. More persistent tracking, especially cross-domain tracking, could also be avoided. The alternative is something I've entitled "Enhanced Do Not Track", which consists of setting the DNT header and then maliciously editing advertising information sent by the browser. In time, advertisers would learn to actually obey DNT calls or face the prospect of terrible data.