3 ms·
This issue really feels like an endgame in chess in a game between good players. 1) publishers can't just switch to serving images with their text and ads, bec
by iofj 11y ago
This issue really feels like an endgame in chess in a game between good players.
1) publishers can't just switch to serving images with their text and ads, because advertisers do not trust publishers, and this would enable them to cheat. So they can't move, they need the 3rd party tags.
2) browser vendors can't "fix" this, despite several browsers being done by large players in ad selling space (even IE's successor, Edge, seems to be making efforts to support ad blocking).
3) end-users won't switch on ads because publishers are overdoing ads, or they are helping malicious actors, or are simply malicious themselves.
4) advertisers can't switch away from the internet, because the internet is eating the press, TV, radio, ... It just wouldn't work.
Everything is stuck and nobody can move. But somewhere in there is the answer.
- intrasight 11y agoThat is a good synopsis of the situation. Thanks. It also hints at the solution, which is a more trusting relationship between publishers, advertisers, and readers. I'll give The Economist digital edition (native iOS) as an example.
- irascible 11y agoThe answer is for advertisers to die in a fire. There is no content I need from the web that is worth the cost.
- a_imho 11y agoend users are not stuck in this analysis at all
- _ph_ 11y agoThe start would be if larger and trusted web publications started to run their own ad department. Like in the times of print advertising. Serve ads from your own server which do not try to create third party servers.
- aninhumer 11y agoHow about producers advertise by making a good enough product that they don't need to pay people to say so?