My main goal is to get to that real stuff in effort to demystify the process of getting traction. It's the only reason I'm doing this interview series. To that

My main goal is to get to that real stuff in effort to demystify the process of getting traction. It's the only reason I'm doing this interview series. To that end, I'm constantly asking about analytics, metrics and inflection points. I think you'll find the first four interviews I did fall more into the category you seem to be looking for, i.e. contain explanations of particular tactics used. However, I take Jimmy at his word that they didn't have analytics up and he doesn't know exactly what happened. I'm learning that there are a class of ideas that just take off. It's rare, but it happens--sort of the right place at the right time matched with execution (read not screwing it up). I put reddit in that category as well. I think Hot or Not is another. Frankly, I don't know what I'm going to get when I do one of these interviews. I'm going for variety, but it's hard to know what category a particular interview will fall into a prori. Personally, I find this category of just taking off fascinating. I think it shows some ideas are very valuable. Finally I welcome any interviewing advice. I want to make the series as good as possible.