For some movies the audio visual experience at the theater is key but for many movies it doesn't provide a huge increase to the enjoyment of the movie. I think

For some movies the audio visual experience at the theater is key but for many movies it doesn't provide a huge increase to the enjoyment of the movie. I think you over estimate it as a driver of people to theaters. I think the a more than large enough number of people are there because they don't want to wait for the movie to reach Netflix, Amazon or Bluray. Unfortunately despite this I don't see this service becoming a reality. At least not with a selection of movies beyond indies. I don't believe the major studios will risk their relationships with the theater chains.