Yes, and a lot of people upload embarrassing pictures to the internet or write sensitive information on their blogs. I always thought that you'd be safe anyway

Yes, and a lot of people upload embarrassing pictures to the internet or write sensitive information on their blogs. I always thought that you'd be safe anyway because the stupid stuff you put out would drown in the mass of information people post all the time. But this little website shows that with some simple datamining and aggregation, you can dig out the nuggets of valuable information and make it searchable or target it to the people that can do most damage with it.