I think there is a growing concern among people using these social sites, about the type of information and the access to it. Every story that runs about 'empl

I think there is a growing concern among people using these social sites, about the type of information and the access to it. Every story that runs about 'employer sees employee's drunken pics instead of going to work' or 'she didn't get the job because she believes in <something>', etc raises awareness at least a little bit for some people about the issues surrounding these types of services. I also think the real content generators (I am using this in opposition to the ones that create it unknowingly - facebook albums, status updates, etc that are not meant for public consumption) are becoming more aware of the risks as each story goes on. There is the HN/tech savvy crowd that gets outraged each time this happen, there is a larger, but quieter group of people actually working in a relevant area and then the masses... the masses certainly don't care, but that middle group who participate, might or will soon as more of these incidents occur. Also, agree 100% on championing companies that treat people right, people love to be treated like human beings and it's sad it such a rare phenomena that we get giddy with excitement when a company does it.