Customer acquisition is, I mean, it's not like you literally just snap your fingers, but it's very straightforward. There are hundreds of channels to acquire c

Customer acquisition is, I mean, it's not like you literally just snap your fingers, but it's very straightforward. There are hundreds of channels to acquire customers, and services to help you do it. In a hypothetical world in which we have fully autonomous vehicles and someone wants to compete with Uber, anyone who can afford capital investment in a fleet is not going to have much difficulty generating a customer base (and then they can have a mutually destructive price war with Uber).