I'm finding more and more new businesses are avoiding the self-hosted Wordpress option. People are increasingly aware of security as a problem - it only takes

I'm finding more and more new businesses are avoiding the self-hosted Wordpress option. People are increasingly aware of security as a problem - it only takes one business you know to have their WP install hacked and start distributing malware before you say "hey, maybe not" - and things like Squarespace offer very attractive themes, no need to keep updating the install, and a lot less technobabble. (I must admit I'd almost never recommend someone without technical knowledge set up their business website using self-hosted WP these days. Go for a WP-specialised host that'll handle the caching and security, or go for something like Squarespace.)