I'd take that bet -- but, then, I used to watch TV before TiVO was invented. You see, kids, back in the Elder Days, when a commercial came on, you had no choic

I'd take that bet -- but, then, I used to watch TV before TiVO was invented. You see, kids, back in the Elder Days, when a commercial came on, you had no choice but to watch it. I mean, you could click to another channel, but then you ran the risk of missing part of the program that you were originally watching. Nowadays, of course, I can easily go for years without seeing a TV commercial, so I guess you're right: an ad on Facebook, however ineffective, is better than an ad I never see. But TiVO users are still a minority in the world, so TV and radio ads are still plenty effective.